What Are Cookies and Tracking Technologies

Cookies are small text files that websites place on your device when you visit them. Think of them as digital name tags that help websites remember you. At yorvinalexa, we use these alongside other tracking technologies like web beacons and local storage to make your experience smoother and more personalized.

These technologies collect information about how you interact with our site – which pages you visit, how long you stay, and what content interests you most. This isn't about being intrusive; it's about understanding what works best for our users so we can keep improving.

Types of Tracking We Use

How Tracking Enhances Your Experience

Here's what this actually means for you when using yorvinalexa.com:

• Our financial calculators remember your inputs so you don't have to re-enter information
• We can suggest savings strategies that match your browsing patterns and interests
• The site loads faster because it remembers your preferences and settings
• You'll see content recommendations tailored to your financial goals
• We can identify and fix problems before they affect more users
• Your progress through multi-step processes gets saved automatically

Managing Your Browser Settings

You have complete control over how cookies work on your device. Every modern browser lets you manage these settings, though the exact steps vary slightly between browsers.

Data Retention and Control

Different types of tracking data have different lifespans. Session cookies disappear when you close your browser, while persistent cookies might stay for weeks or months depending on their purpose.

Analytics data gets aggregated and anonymized after collection. We keep individual tracking data only as long as needed for the specific function it serves. Marketing cookies typically expire after 30 days, while functional cookies might last up to a year.

You can clear your stored data anytime through your browser settings. This will reset your preferences and require you to set them up again on your next visit.

Third-Party Services

Some tracking technologies on our site come from third-party services we use to improve functionality. These might include analytics providers, content delivery networks, or customer support tools.

• Analytics services that help us understand site performance
• Content optimization tools that improve page loading speeds
• Customer service platforms that enable chat and support features
• Security services that protect against fraud and malicious activity

These services operate under their own privacy policies, which we review regularly to ensure they meet our standards for user privacy and data protection.